Prada Handbags
Prada is one of a number of select Italian luxury fashion houses that have become household names around the world. From its earliest years, the brand has enjoyed success not only in leather goods, but also in shoes, ready-to-wear-fashion, perfumes, and accessories.
The premium quality attached to the Prada name extends to all products made by the legendary brand. Prada’s line of women’s shoulder bags, leather bags, and are among the most highly sought-after accessories in the world. Designed with a focus on practicality, durability, and fine craftsmanship, Prada handbags are a stylish addition to any accessory collects
ion.
Royal Approval
Brothers Mario and Martino Prada established their famous brand in 1913 in Milan, Italy. Originally called Fratelli Prada, the brand was first a leather goods shop that specialized in selling imported English steamer trunks and handbags, as well as travel accessories. But 1919 was a turning point for the company, as it received the title of "Official Supplier of the Italian Royal House." This special distinction permitted Prada to make use of the House of Savoy coat of arms and knotted rope design in branding materials. This lent distinction and recognition to the new brand, cementing its popularity for years to come.
When the t.mes
came for the younger generation to take over, Mario’s daughter Luisa stepped up. She remained at the helm until her own daughter, Miuccia, took over 20 years later in 1978. Upon the advice of Patrizio Bertelli, who joined Prada as a business manager, Miuccia stopped importing outside goods and focused on fostering creativity in the family business.
Original Creations
Prada’s first set of backpacks and totes made their appearance in 1979. Made of the same military-spec black nylon that Miuccia’s grandfather used to make old steamer trunks, these high-quality products eventually gained notoriety for their durability. The backpacks and totes were more than just sturdy, as well, with stylish and unique features that helped them stand out from the pack. This combination helped Prada gain traction and become the well-loved brand we know today.
Successive Hits
After Prada’s first commercial success, the brand introduced the iconic nylon tote. Soon after, the release of the Prada shoe line in 1984 and the classic Prada handbag in 1985 kept the brand’s popularity booming. The classic handbag is practical and sturdy, with a sleek design and luxurious craftsmanship. A few years later, Prada also launched its ready-to-wear collects
ion with signature narrow belts and dropped waists.
Premium Status
By the 1990s, Prada’s innovation, high level of craftsmanship, and originality paid off as the brand earned premium status in the world of fashion. The brand has launched more bags to address the expanding demands of the market, including the crossbody bag and satchel for the younger generation and the Tessuto shoulder bag for women on the go. With an ingenious marketing strategy and style, Prada’s genius continues to wow fashion aficionados and impress the global audience.
