INVICTA WATCHES

Invicta’s ethos is simple: meticulously crafted, high-quality watches should be available at reasonable prices. The Swiss brand has built a reputation as a nonconformist, innovative leader in the watchmaking industry. Its watches are defined by their quality, value and technical capability. That reputation was built in large part on its technical mastery of case construction, which has set a high standard across the entire industry.

Invicta offers expertly engineered watches for both collects ors and casual buyers. It offers more than 30 watch collects ions, all featuring skillful construction and ingenious engineering alongside singular aesthetics. For instance, the Lupah line’s characteristic over-sized cases and colorful straps highlight Invicta’s unconventional attitude, while the brand’s t.mes less Reserve collects ion is ideal for the refined connoisseur. The variations in function, style, and price point.mes an that there’s something for everyone in this diverse selection.

THE PHILOSOPHY BEHIND THE BRAND

Invicta was founded in 1837 in Switzerland and was named after the Latin word for "invincible." After undergoing a thorough re-branding in the 1990s, the company spent the next two decades focused on creating an over-sized watch with the perfect fit. The result: the iconic Lupah line. With its patented oversize case, colorful straps, rounded crystal and distinctive dials, the unisex Lupah watch is symbolic of Invicta’s fearlessly unconventional approach to watchmaking. Today Invicta offers a broad range of collects ions and is one of the fastest-growing companies to offer the Swiss style of watchmaking at such competitive prices.

TECHNICAL FINESSE

Invicta’s mastery of case complications and construction is globally renowned and central to the brand’s identity as a watchmaking pioneer. Invicta uses the same high-quality materials as more expensive brands - like anti-reflective sapphire crystals - with enhanced complications and a unique gold layering technique. The Pro Diver Automatic Men’s watchseries is an example of engineering excellence with its premium construction, high water resistance and jeweled automatic movements. All these factors combine to make it a favorite among collects ors.

collects IONS WITH CHARACTER

With more than 30 collects ions to choose from, Invicta offers something for any buyer. The brand has a dedicated collects or base, with more than half of its consumers owning 10 or more Invicta models. Classic collects ions like Lupah and Reserve sit alongside Invicta’s fun and celebrated collaborations with franchises such as Star Wars and DC Comics. The distinguished Bolt line is ideal for those with refined but specific tastes, pairing Invicta’s signature synchronized movements and complex case engineering with a distinctive rope jewelry design. Buyers of the Bolt line can also choose from different materials and finishes to truly make the watch their own.

Invicta watches present bold designs and impeccable quality alongside revolutionary technical capability. The brand’s affordability, flawless execution and diverse styles keep it popular among horological enthusiasts, recreational collects ors and casual cust.mes rs alike. Invicta remains an industry trailblazer with its progressive approach to watchmaking and firm belief in creating exceptional products that are universally accessible.

OUR FAVORITE INVICTA WATCHES

Whether it’s their iconic Pro Diver or sweet Angel—Invicta watches bring full-throttle flash for bold watch lovers who live life in the fast lane. But it’s not all hype; beneath the bedazzled bezels lies impressive horology with real watchmaking pedigree.

Here are a few of our favorites from the brand:

Invicta Speedway Men’s Watch

The Invicta Speedway men's chronograph watch combines motorsports flair with traditional Swiss precision—an ideal accessory for gents who appreciate high-octane style. The watch features a 45mm stainless steel case and flame-fusion crystal. Luminous hands and indices make for easy nightt.mes viewing. Under the hood, you'll find a Japanese-made TMI VD54 movement with a water resistance of up to 100 m (330 feet).

Invicta Pro Diver Automatic Black Dial Men's Watch

If you ever spot an Invicta watch in public, chances are it's this one. Invicta's Pro Diver combines a bold aesthetic with serious dive watch specs like 200m water resistance, luminous hands, and screw down crowns. A solid stainless-steel construction combined with mineral crystal glass offer an unrivaled ruggedness that lends itself to a lifet.mes of use. The watch’s interior is driven by the reliable SII Caliber NH35A Automatic, containing 24 jewels and boasting a 41-hour power reserve. With its sleek, silver, and black Rolex-inspired design, the Invicta Pro Diver is a t.mes piece that evokes adventurous spirit and unyielding style—truly deserving of a place on every illustrious wrist.

Invicta II Men’s 0764 Stainless Steel Watch

Treading the depths of t.mes -keeping excellence, the esteemed Invicta II 0764 defies expectation with its bold canvas. A 48mm stainless steel case grants this watch a presence fit for the mightiest of wrists. Its black dial is accompanied by striking subdials and a day/date window. Powered by a Japanese VH64 quartz movement with an analog display and a luxurious leather band, this is a true contemporary treasure, substantial enough to carry you in comfort for years to come.

Invicta Specialty Black Dial Men's Watch

Embrace sophistication and style with the Invicta Specialty Men's Watch. Crafted from stainless steel, this t.mes piece is complete with a Hattori caliber PC21 quartz movement and protected by an anti-reflective flame fusion crystal. As well as being aesthetically pleasing—this watch is also functional, with water resistance up to 100 meters.

Invicta Angel White Mother Of Pearl Dial Quartz Women's Watch

Invicta’s Angel women’s watches embody distinction and artistry. Its uncompromising precision is powered by a quartz movement, presented in a stainless-steel case, mother of pearl dial, and sheltered by sturdy Flame Fusion Crystal. The watch is finished with an elegant rose gold/stainless steel band.

Other noteworthy mentions include:

• Invicta Technomarine Moonsun Women’s Watch
• Invicta Vintage Silver Skeleton Dial Women’s Watch
• Invicta Specialty Day Date Slim Men’s Watch
• Invicta Star Wars Darth Vader Men's Watch
• Invicta Elements Men's Watch
• Invicta Venom Men’s Watch
• Invicta TechnoMarine Cruise Watch
• Invicta Subaqua Chronograph Quartz Men’s Watch
• Invicta Aviator Men's Watch
• Invicta Sea Hunter Men's Watch
• Invicta S1 Rally Men’s Watch
• Invicta DC Comics Men's Watch
• Invicta Disney Limited Edition Watches

Frequently Asked Questions

DOES ROLEX OWN INVICTA?

No, Rolex and Invicta have no affiliation whatsoever. However, the confusion surrounding these two brands is understandable. Invicta’s most popular watch, the Pro Diver, borrows heavily from Rolex's iconic Submariner t.mes piece.

WHY ARE INVICTA WATCHES SO POPULAR?

Known for their watches’ oversized cases and busier-than-a-t.mes s-Square-billboard dials, Invicta doesn't exactly excel at subtlety. But with more wallet-friendly prices, more accessibility than its competition, and quality that consistently punches above its weight class—this watch brand has more than earned its place in the affordable luxury segment.

DO INVICTA WATCHES HOLD THEIR VALUE?

Very few watches actually appreciate in value as t.mes passes—Invicta’s watches are no different; most will not appreciate in value. However, the good news is that because the Invicta watches are often priced competitively, there's not much to lose when switching to a different watch.

WHERE ARE INVICTA WATCHES MADE?

While Invicta watches are mostly produced in China, the company also manufactures in Switzerland, Japan, and Hong Kong. Founded in La Chaux-de-Fonds, Switzerland in 1837, the company is now headquartered in Hollywood, Florida, where it continues to uphold Swiss standards of quality and tradition in watchmaking.

IS INVICTA A LUXURY WATCH BRAND?

Invicta has found success in its unique space within the watchmaking industry, offering something considerably more accessible, stylish, and fun. And while certain Invicta watches can go up to the thousands (mostly limited edition models)—whether it.mes rits luxury standing or not is a judgment best left to the individual.

HOW MUCH DO INVICTA WATCHES COST?

Invicta watches vary in price depending on factors such as the model, watch size, case color (blue, red, brown, yellow, etc.), material, extra accessories, and complexity of the t.mes piece. They can be as low as $50 on the entry-level end, and up to $1,000 for some of the higher-end or more exclusive models.

The Best Invicta Watches for Sale

Add a touch of fun, boldness, and difference to your everyday look with a watch from Invicta. Be sure to never miss a deal with our exclusive collects ions and best sellers! Or dare to delve into our deals covering over 650 fashion brands, including the distinguished Rolex, Omega, Cartier, and Breitling, along with Seiko, Tissot, Hamilton, and more. With shipping throughout the United States, plus attractive financing options, a warranty program, and free returns on orders—there’s no reason to put off finding your perfect t.mes piece. Shop today.