Diesel Fragrances
When denim innovators and fashion entrepreneurs Renzo Rosso and Adriano Goldschmied co-founded Diesel in 1978, their goal was to create the world’s most unique denim. The company’s fresh take on denim washes and pre-worn treatments quickly made the brand a cult classic around the world. Today, Diesel appeals to non-conformists who express their passion, individuality, and self-expression through what they wear.
Diesel fragrances are vibrant, youthful, and full of personality. The company’s bold fragrances come in unique bottles with iconic packaging. Diesel’s Only The Brave is a masculine cologne with notes of amber and leather, while Diesel’s Fuel For Life eau de toilette cologne for men features musky citrus notes. The brand’s , Diesel Plus Plus and Diesel Plus Zero, have sweet, floral notes.
Global Fashion
Renzo Rosso, one of Diesel’s co-founders, chose the company’s name during 1970s the oil shortage, when diesel became an alternative to oil. Rosso was intrigued by the word "diesel" because people pronounce it the same all over the world. Since global fashion is also not separated by a national border, he felt that it was a fitting name for the future global brand. Diesel stays true to that fashion philosophy to this day, bringing pre-worn denim and alternative fashion to wearers around the world.
Diesel Fragrances
Diesel launched its first fragrance in 1997, a unisex scent simply named Diesel. The brand’s fragrances all combine classic perfume notes with a modern twist, similar to how the company approaches its fashion. If you’re looking for an everyday signature scent, a fragrance for special occasions, or a memorable gift, Diesel offers men’s fragrances like Only The Brave, as well as like Zero Plus. Diesel Plus Plus comes in both a masculine and feminine version.
Signature Scents
Diesel makes two signature fragrances for men: Only The Brave and Fuel For Life. Named after the non-profit started by Diesel founder Renzo Rosso, Only The Brave features notes of amber, lemon, cedar, coriander, wood, and leather. Meanwhile, Fuel For Life emanates musky citrus, with top notes of strong anise and grapefruit, middle notes of raspberry and lavender, and base notes of heliotrope and dry woods.
Striking Presentation
Diesel fragrances appeal to the international young adult market, who the company reaches with bold marketing and eye-catching packaging. For example, Diesel presents its signature scents with unique bottle designs, like a silver fist-shaped bottle for its Only The Brave cologne. The fist wears a two-finger ring with the Diesel name. Meanwhile, Fuel For Life comes in a canteen-shaped bottle covered by a tan, zip-up cover. Both bottles stand out on the shelf and catch the eye of those looking for something distinctive.
